PWR UP

UP is all about pushing boundaries—and their electrolyte supplement needed a brand to match. I was brought on board to develop a visual identity and packaging design that felt as energising and high-performance as the product itself. The goal? To create a look that’s bold, modern, and built for movers, shakers, and everyday athletes who play life on full blast. From bold typography to clean, punchy packaging, every element was designed to spark energy and stand out on the shelf.